The Misanthropic Method was pioneered in the carefree days of Reagan’s second term by a Harvard Business School graduate named William Johnston and a whippet-fueled drifter named Horatio Kirk. Within five years, Johnston & Kirk’s penchant for rigorous client screenings and Bolivian cocaine resulted in the firm’s insolvency, but the completed campaigns serve as a model of brand-building at its finest. Look upon it, ye mighty, and despair.
The Misanthropic School of Advertising
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